The BA in Communication is a 4-year degree program that equips students with knowledge and skills essential for conveying information to the public through print, broadcast, electronic, and digital media. The program offers courses that expose them to the theory and practice in journalism, TV and radio broadcasting, public relations, film making, advertising, and digital material designing, thus creating for the Communication graduates a wide range of job opportunities in the academe, media industries, business firms, government bureaus, and other work fields where communication experts play a crucial role for organizational success. To prepare the graduates for gainful employment, the program adopts the outcome-based approach to education, which facilitates the development and enhancement of students’ employability attributes, which are further enhanced through students’ hands-on training in reputable media-related workplaces.
CAREER OPPORTUNITIES
The Communication Program prepares students for their communication career through high quality and holistic instruction. Thus, the program is:
- Staffed with seasoned academicians and practitioners in the field,
- Equipped with modern campus radio station as laboratory,
- In partnership with media firms for students’ on-the-job training, and
- Rich with on- and off-campus activities to hone students’ communication skills, and
- Guided by the outcomes-based approach to education.
B.A. Communication graduates may pursue a career in the field as:
- Public Relations Specialist
- Media Manager/Planner
- Television and Radio News Anchor
- Journalist
- Promotion Officer
- Meeting/Event Planner
- Brand Manager/Strategist
- Educator
- Copywriter
- Managing Editor
- Digital Strategist
- Marketing Coordinator
- Human Resources Manager
- Communications Director
- Campaign Manager
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